PRESS RELEASE
Wednesday, 3 May 2006

Zapera strengthens its position as the leading Nordic online market research provider – up to 20 new employees in Stockholm and Malmö are expected to join Zapera, making the company the largest privately held Internet based research institute in Europe

In the recent years, Zapera has experienced explosive growth in The Nordic Region. To further accelerate this growth and to focus even more on the Swedish market, Zapera has made an agreement with QuickWise AB to acquire the company’s Swedish operations.

- For a long period we have considered how we could accelerate our business model even further in Northern Europe. With it’s leading position on the Swedish online Brand research market, QuickWise was an obvious choice. QuickWise is a pioneer and market leader in the Swedish online research business. The company’s success is based on its highly skilled employees and a business clearly dedicated towards quality and client satisfaction making QuickWise a perfect match for Zapera,” says Zapera´s CEO Lars Lund-Nielsen.

Together the new entity will comprise of 55 highly skilled and competent researchers and more than 120.000 respondents in Sweden, Denmark, Norway, Finland, Estonia and Poland. The combined revenue will on a yearly basis reach SEK 60 mio. or € 7 mio. The acquisition means that Zapera will become the largest independent privately held online market research institute in Europe.

- In many aspects, QuickWise and Zapera have followed the same path, demonstrating that our Internet based method is an attractive alternative to traditional methods such as telephone. Consequently, both companies have invested a great deal of resources on securing the quality and representativity of our research. It’s my belief that together we can provide our clients the best quality & service, now offering an even stronger Nordic setup than before, says Lars Lund-Nielsen.

QuickWise was established in 2000, and rapidly took the position as the preferred Swedish Brand research supplier. Since the start, QuickWise has pushed the market development towards the use of the online method and is unquestionably one of the most successful research institutes established in Sweden during recent years.

In the Nordic countries the total research market is approx. €700 mill. of which online research accounts for less than 10%. In the years to come the share is expected to grow immensely – primarily at the expense of traditional telephone based research. Zapera is ready and able to take their part of this growth.

- In the US, which is usually 2-3 years ahead of Europe when it comes to research, the online share is now close to 40% of the total market. I have no doubt, that within the next years we will see online research grow even further. It is my ambition and belief, that Zapera will be one of the leading forces in this development. Now with the acquisition of QuickWise we are getting closer to this goal, says Lars Lund-Nielsen.

The acquisition awaits the Board and Swedish authorities approval but is made public today. QuickWise will continue to develop the European business offering through its London office.

For more information please contact:

CEO Lars Lund-Nielsen, cell +45 40 80 80 40 or e-mail.

Country Sales Director Kicki Molin, cell +46 709 95 70 15 or e-mail.