Thursday, 18 March 2004

In just four years the Danish online research institute, Zapera, has moved more than 100 steps up the ranking list, and today it is among the top ten research institutes in Denmark. The company, employing 20 people, has offices in Copenhagen and Stockholm, and this year it will come out with a surplus of well over one mio. Danish kroner (app. 200,000 USD). It has shown an annual growth rate averaging 30 percent in a Nordic research market, where the average annual growth is no more than one to two percent.

In the Nordic countries, online research still covers less than five percent of the total market, but over the coming years internet research will grow tremendously, and the share of traditional telephone based research will decline correspondingly. Zapera is ready to take its share of this growth.

”In the USA, which usually is two to three years ahead of Europe, the online share is now up to 20 percent of the total research market. I have no doubt, that over the coming five years we shall see the online share grow to cover up to one third of the market. This will be a development, in which Zapera will be one of the driving forces – with our special experience and competence and our principle of quality and dependability. Our goal is, that before the end of 2005, we shall be among the five largest research institutes in Denmark”, says Zapera’s Managing Director, Lars Lund-Nielsen.

Four years ago, he founded the company together with his brother, Research Director Mads Stenbjerre. Today, the company has conducted 1,500 online research projects – which is the highest volume of online research of any institute in the Nordic countries. On average, Zapera launches one research project per day. The company’s clients are among the largest and most quality conscious buyers of research in the Nordic countries. Among these clients are Scandivian Airlines Systems, the Nordic banking firm ”Nordea”, the communication firm ”Telia”, and the medical firm ”Novozymes”.

Recently, Zapera has established a unique nordic panel consisting of more than 70,000 respondents in Norway, Finland, Sweden and Denmark. The company establishes, administers and completes research in a long list of customer panels. Among the clients are the national Danish Radio & TV, the department store ”Magasin”, the nationwide newspaper ”Berlingske Tidende” and the Municipality of Copenhagen. Today, altogether Zapera administers close to 150,000 panel members.

For further information:

Managing Director Lars Lund-Nielsen, phone (+45) 4080 8040 or e-mail lln@zapera.com

Research Director Mads Stenbjerre, phone (+45) 2673 0696 or e-mail ms@zapera.com

Zapera was established four years ago as the first research institute in the Nordic countries focusing exclusively on online research. The company serves app. 250 customers in the Nordic countries. Through international partners, the company can offer online research all over the Western world. Zapera has offices in Copenhagen and Stockholm, employing altogether 20 people. In 2003, the surplus after taxes was 847,000 Danish kroner (app. 140,000 USD). The company has recently moved into larger, newly renovated offices in central Copenhagen:

Ryesgade 3, DK 2200 Copenhagen K., Denmark. Phone (+45) 7027 2224